BEHIND THE BRAND

       The Feels

    /ðə,ðɪ,ðiːfiːl/

noun (an emotion or sensation)

          1. The Feels feeds not on lust, but on the soul energy released when a human heart bursts or is overcome with emotion. When the feels is triggered, oxytocin is released in the brain and the interaction leaves you feeling like your heart can no longer contain the pressure.

          Despite the pain and panic this causes, many victims of the feels will intentionally seek out material that makes them vulnerable to it.​

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